Mar 10, 20244 min read
Academic Website Launch Checklist
Download the launch checklist we use with clients to keep every academic website rollout smooth.
#Download#Launch#Operations
Key takeaways
- Align your thesis, messaging, and lead magnet before launch day.
- Confirm accessibility, performance, and mobile experience checks.
- Prepare logistics: analytics, privacy policy, and announcement sequence.
This is the final pass we complete before launch day. Use it to keep stakeholders aligned, confirm your thesis leads, and ensure every audience pathway is ready moments after the site goes live.
What’s inside the checklist PDF
Thesis & messaging
- Craft a one-line promise that speaks to partners and funders.
- Rank audience priorities and reflect them in navigation and CTAs.
- Map a lead magnet to the primary goal of your core audience.
Experience checks
- Preview the site on mobile with CTAs visible in the first scroll.
- Run an accessibility scan for contrast, alt text, and heading order.
- Compress hero assets and trim unused third-party scripts.
Launch logistics
- Connect analytics and Search Console.
- Publish 404, privacy policy, and basic press materials.
- Draft an announcement sequence for stakeholders and collaborators.
Tip
Need the printable version? Drop your email on the launch page and we’ll send the PDF plus a three-part prep series.
How to use it
- Download the PDF and share it with the launch team.
- Assign owners to each section so nothing slips through.
- Review progress in the final 72 hours before you flip DNS.
Pair the checklist with the Launch Playbook to keep messaging aligned with the technical rollout.
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